E-commerce Online Store Feasibility Study Excel Template

E-commerce Online Store Feasibility Study – Excel & Google Sheets Financial Model

Planning to open a e-commerce online store? This ready-made feasibility study template turns your numbers into a complete 5-year financial plan: investment, revenue, costs, loan, income statement, cash flow and return on investment. Change the yellow input cells and every table, KPI and chart updates automatically.

It comes pre-filled with a realistic example for a small-to-medium e-commerce online store (revenue lines such as best-selling product line, premium product line, accessories & add-ons, bundles & gift sets), so you can see a finished study first and then replace the figures with your own prices, rent, salaries and local costs. Works in any currency.

What's inside

• Start Here – short guide and contents
• Inputs – general assumptions, financing, revenue streams, start-up costs (CapEx), monthly expenses and staff
• Revenue – 5-year sales forecast with year-1 ramp-up, price increases and growth
• Costs – salaries, operating expenses and depreciation
• Loan – amortization schedule (interest, principal, balance)
• Income Statement – gross profit, EBITDA, net profit and margins
• Cash Flow – year-0 investment, yearly and cumulative cash
• Analysis – NPV, IRR, payback period, ROI, break-even (sales per month and customers per day) and a price × volume scenario grid
• Dashboard – KPI cards and charts ready for a bank, partner or investor presentation

Why buyers choose it

• Choose your language: English or Arabic version (the Arabic file is fully right-to-left)
• Opens in Microsoft Excel and Google Sheets – no macros, no add-ons
• Formula-driven: edit inputs only, everything else is calculated
• Built-in checks so the cash flow and loan always reconcile
• Instant digital download after purchase

The example figures are editable estimates for planning, not financial advice. Replace them with quotes and prices from your own market.

FAQ

Can I use it as a ecommerce business plan in Excel? Yes – it works as a online store feasibility study and a 5-year ecommerce financial model: you get a full breakdown of online store startup costs, revenue and profit forecasts, cash flow, NPV, IRR, payback and break-even in one Excel file.

Can I use it in Google Sheets? Yes. Upload the .xlsx to Google Drive and open it with Google Sheets – all formulas work.

Can I change the currency and numbers? Yes. Every assumption is an editable input, and the currency label can be SAR, AED, EGP, EUR or any other.

Related templates

• Supermarket - Mini Market Feasibility Study
• Beauty Salon & Barbershop Feasibility Study
• Coffee Shop Feasibility Study
• All 10 feasibility studies bundle – save when you need more than one
• Browse all feasibility study templates
• Financial dashboard templates in Excel – track the business after launch
• Custom dashboard service – we build a dashboard or model around your own data